I did quite a bit of work on the packaging for my Outcast audiobook this weekend. There are going to be a lot of personalized touches in the packaging, artwork I did myself, handmade bits that tie into the story, and just all-around neat little details. If this were being distributed by a publishing house, it would get a glossy box and plastic shrink-wrap and they'd call it a day. I'm actually pretty glad I get to do this myself, though unfortunately I don't get to make any money off of the results;)
Let's hope the recipients like how it turns out . . .